The Brand and the Community
We Speak Gay Community is not about sexuality, it is about values.
We Speak Gay Community is a community of open-minded companies that are welcoming to LGBTQ customers creating a safe atmosphere in which you can feel valued and respected.
Why would you need to speak gay?
- To attract LGBTQ customers
- To make every customer feel valued and safe
- To communicate values of diversity and inclusivity
- To profile the company an open-minded
Why LGBTQ market?
- 6-10% of the population consider themselves belonging to the LGBTQ target group
- Around EUR 200 billion is the estimated value of the international LGBTQ travel market
- 4-6 trips per year are taken by the LGBTQ people compared to 1-2 of the average traveler
- LGBTQ travelers spend 55% more per arrival than the average traveler
- 60% of the LGBTQ people are more likely to buy from LGBTQ welcoming brands
What do I get as a We Speak Gay member
“I feel that everybody is equal and I want to communicate about my values 365 days year, not just during the Pride season or Pride week. I feel that We Speak Gay slogan is a statement that expresses my and my company’s way of thinking in a very explicit way. I have had many customers that feel connected with the slogan”
Entrepreneur Jutta Kuure of Taiga Colors design store.
- I can use the We Speak gay slogan in my marketing communication
- I can use the We Speak Gay logo on my web page and the sticker in the window
- My company is promoted on the Gay Travel Finland web page
- My company is promoted in the Gay Travel Finland social media channels in Instagram and Facebook
- My company is listed in the online map
Business with a twist
If you want to learn more about the LGBTQ market and potential you can visit our page Business with a twist. For more information you can also fill in your contact information in the form below and we will be in contact.