In order to attract the LGBTQ market you need to commit yourself to training on sexual and gender diversity, targeted communication for the LGBTQ traveler and representation of diversity.


1-day workshop for entrepreneurs from a destination

  • Learning about sexual and gender diversity in order to understand why the LGBTQ traveler is looking for safe destinations
  • LGBTQ tourism in general, what it is and how it is different from straight market
  • LGBTQ people as a target group
  • LGBTQ products: inclusivity versus exclusivity in products and communication
  • Distribution channels, product development, optimizing products for the LGBTQ market
  • Finland as a destination for the LGBTQ traveler (SWOT)
  • Trainer: Hannu Medina, CEO and founder of Gay Travel Finland

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