In order to attract the LGBTQ market you need to commit yourself to training on sexual and gender diversity, targeted communication for the LGBTQ traveler and representation of diversity.
Description
1-day workshop for entrepreneurs from a destination
- Learning about sexual and gender diversity in order to understand why the LGBTQ traveler is looking for safe destinations
- LGBTQ tourism in general, what it is and how it is different from straight market
- LGBTQ people as a target group
- LGBTQ products: inclusivity versus exclusivity in products and communication
- Distribution channels, product development, optimizing products for the LGBTQ market
- Finland as a destination for the LGBTQ traveler (SWOT)
- Trainer: Hannu Medina, CEO and founder of Gay Travel Finland
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